The Croatian National Tourist Board presented itself at the business fair for the first time OTM in the Indian city of Mumbai, otherwise the largest tourism fair in the Asia-Pacific region.And as they point out from the CNTB, the organizer of the fair recognized the positive marketing step of Croatia in the large Indian market by awarding Croatia an award in the category “Most promising new destination”, ie recognition for the most attractive new destination. In addition to business people and representatives of tour operators working on the Indian subcontinent, the Croatian stand was also visited by the Minister of Tourism of India. Jaykumar Rawal, who spoke with representatives of the Croatian tourism sector at the fair.The OTM fair is a great opportunity to meet and build long-term business relationships. The fair was attended by 1.300 exhibitors from 60 countries, and in addition to the Croatian Tourist Board, the tourist boards of the City of Zagreb, Dubrovnik-Neretva and Zadar counties also presented their offer. From the Indian market in 2017, more than 56.000 arrivals and 128.000 overnight stays were realized, which compared to 2016 represents a high double-digit increase of 65% in arrivals and 60% in overnight stays.Promotion of the Croatian Tourist Board at the BOOT nautical fair in DusseldorfThe Croatian National Tourist Board is once again participating in an important nautical fair this year BOOT, which takes place in Düsseldorf from 20 to 28 January. The fair was also visited by the director of the CNTB Head Office Kristjan Staničić, who met with representatives of the German Sailors’ Association and influential representatives of the German media specializing in nautical, which further explained the increase in sojourn tax for boaters for 2018.The importance of nautical, as an integral part of the overall Croatian tourist offer, was emphasized by director Staničić. “Appearance at the BOOT fair in Düsseldorf represents an excellent opportunity for additional positioning of the Croatian nautical offer in this, for us, very important market. Namely, in 2017, more than 470.000 arrivals and more than 3 million overnight stays were realized in the nautical charter in Croatia, which represents an increase in arrivals and overnight stays of 15 percent. It was from the German market that the largest tourist turnover was achieved in this segment, ie 76.000 arrivals and 569.000 overnight stays, which also represents an increase of 15 percent compared to 2016.” said director Staničić and added that this year he expects the continuation of positive trends from the German market and even better positioning of Croatia as an attractive nautical destination.The Croatian National Tourist Board, in cooperation with the Croatian Chamber of Commerce and ACI, organized a business gathering for partners with the Croatian eno gastro offer as part of the Croatian stand. In addition to the Croatian National Tourist Board as the main exhibitor, as part of the Croatian stand, five co-exhibitors presented their offer at the BOOT fair: Angelina Yachtcharter, Burin Yacht Charter, Croatia Yachting, Marina Muroskva and The Yachting Club.
Lagardère Sports has today announced that it has been appointed the commercial sales representative for esports organisation Team Flash.Team Flash recently enjoyed some FIFA success after their Singapore team clinched Singapore’s first-ever esports gold medal to qualify for the FIFA eWorld Cup this June.Under the terms of the agreement, Lagardère Sports will ‘develop and sell sponsorship packages to targeted brand sectors as well as cultivate relationships to build awareness of the team’s brand in Southeast Asia’. Terence Ting, Team FlashTerence Ting, Founder and CEO of Team Flash commented: “To carve out an edge for ourselves in the esports scene, it is absolutely critical that we actively seek opportunities to develop our presence in Singapore and across the region.“We are delighted to partner Lagardère Sports, one of the top international sports marketing agencies with a strong track record and capabilities in esports. Through this partnership, we hope to unlock greater commercial opportunities and build synergies with brands that will support our team as we aim to establish ourselves as the most valuable esports property in Southeast Asia.”Deirdre Sim, Director of Business Development Asia at Lagardère Sports, added: “With esports driving a remarkable shift in the industry, we are happy to be one of the forerunners in this space. We are pleased to be working with Team Flash, one of the leading esports organisations in the region. We believe that our track record in sports marketing as well as our global network will help to elevate Team Flash to a new level and strengthen their brand proposition amongst brands and gamers in the industry.”Team Flash became the reigning champion in the East Asian Champions Cup Spring 2018, the largest international tournament for FIFA Online 3, in April this year. The team beat off competition from teams from esports powerhouses China and South Korea, as well as regional counterparts Indonesia, Malaysia and Vietnam to claim the $108,000 (£81,000) prize, which also qualified them for the FIFA eWorld Cup this June.Team Flash also boast players and teams in Dota 2 and Arena of Valor, and they’ve partnerships with the likes of Logitech and DXRacer. Esports Insider says: Lagardère Sports already have some sizable deals in place with well known orgs across Europe and NA such as Splyce, RFRSH and SK Gaming, so this is a significant move for them as they further expand their esports operations into Asia. It’s a solid move by Team Flash too partnering with a well-respected and sizable sports agency.